Story Dynamics – Stories

Stories are powerful. They have been used since prehistoric times and have an important role in the modern organization.
But most business leaders have been trained not to talk in stories. Instead, they have been trained to talk in bullet points, to “cut to the chase,” to get to the core concept.
As a result, stories can [...]

Listening to a radio interview about Haiti earthquake relief, I realized the three qualities of a message that made me take immediate action. Can a knowledge of these qualities improve your ability to use storytelling to motivate?

Here at my home near Boston, we just had our first major snowstorm. The nights are long now and the days are cold.

Given how dark and cold it feels, it’s easy to ignore the solstice, which occurred without fanfare yesterday at 5:45 pm. Nothing flashy happened. It was dark before 5:45; it was dark afterward. And, after all, the solstice happens every year.

But the solstice can be a reminder that events go in cycles, undulating like waves. And story can be a powerful reminder…

In storytelling, paradoxes abound.

In every case of paradox, we need to notice not just the effect we intend to create, but also the potentially opposite effect.

Continuously noticing the effects of our storytelling like this is demanding and sometimes unsettling. But it can also help our telling.

This article looks at three paradoxes that concern meaning – and how they might affect our storytelling.

Imagining is the most important storytelling skill. If you cannot imagine a story, then you have nothing to communicate.

The words of a story are much less important: they are just a medium through which you stimulate others to imagine. In this sense, words are like a fireplace: the container that shapes the fire and makes it efficient, not the fuel that burns.

But, in another sense, imagining is the act that puts you in contact with the unknown…

(An “imagination teaser” from the Grimm brothers, referred to in one of my newsletter articles, “The Spark of Your Story Fire.”)
It was winter. The snow was on the ground, and the boy had to go out and haul in firewood on his sled. And when he gathered and loaded it up, he was so cold [...]

Two years after their first Thanksgiving feast, the Pilgrims faced starvation, living for a time on a ration of five kernels of grain a day.

Gratitude is sweeter when we remember times of scarcity. And scarcity is sweeter when we season it with gratitude for what we do have.

Stories are, themselves, a form of wealth. And telling our stories – both of scarcity and especially of gratitude – is a form of wealth no one can take from us.

In a technological age, what is there for oral storytellers to be thankful for?

The Third Age of Storytelling is so new, we can hardly recognize it, much less be fully grateful for it. Let’s start by understanding the Ages that led up to it…

Success in storytelling isn’t just about being a good teller – as vital as excellent telling is. Equally important is avoiding three common mistakes when trying to reach new customers. The lead article in this newsletter describes the mistakes and how to avoid them.

“Most storytellers run their businesses like the impractical man who built a lovely house on a busy street, then waited in vain for visitors to come in – because he forgot to build a front door!”

What are the “doorways” for your customers to enter into your storytelling life? Is it possible to create new ones that suit you – and your ideal customers – perfectly?